Applied General Agency (AGA) is a Field Marketing Organization (FMO) based in Anaheim, CA that connects independent Medicare brokers and agents with customers. Their online presence was outdated and disjointed, and they had no overarching strategy to draw the eyeballs they needed to convert into leads. In short, they knew they were in need of a rethink which resulted in a full rebranding, and Spacious Mind Creative Solutions was called in as part of a crack team to assist in the development and deployment of the main AGA web site and its sister site, AGA Medicare Options.
These two web sites were designed to complement each other, and at the same time, to remain distinctive branded entities in themselves. Once created, an ongoing online marketing strategy that includes social media management, blog posting and other traffic-driving techniques were employed in order to bring targeted leads to the organization, and continues to this day. Beyond the web sites, new logos, printed collateral materials and a new stationery system, signage, and even branded coffee mugs and pens were created to establish AGA as a cohesive, professional organization. They continue to grow and thrive, and we are proud of the work we did to level up their company image.
This project was a team effort and was undertaken with our friends and colleagues Marc Hauser of Hauser Creative of Long Beach, CA, who handled the outstanding branding and design and Candice Gilliatt of Vertical Internet Marketing of Corona, CA, who took care of SEO and online marketing.
If you’re in need of a full top-down rebrand, web site makeover and online marketing strategy, you can leave the driving to us. Get in touch and let’s get a discussion going to provide your business with the whole enchilada.
